In 2020, Coca Cola’s brand value was at 84.86 billion U.S. dollars, while PepsiCo’s brand value was at 70.9 billion U.S. dollars. According to a blind taste test conducted by Malcolm Gladwell, 57% of participants preferred Pepsi. 50% of the population prefers Coke, while 42% prefers Pepsi, according to YouGov poll data.
Coca Cola was the world's most valuable soft drink brand in 2023 with a brand value od 98 billion U.S. dollars. Second best selling brand was Nongfu Spring.
In 2023, beverage companies in the U.S. faced stock challenges due to increased interest rates and concerns about the impact of weight loss drugs. Coca-Cola, with a market cap of $242 billion (outpacing Pepsi by roughly $20 billion), and Pepsi both exceeded Wall Street expectations for third-quarter earnings results.
82,500. 82,500 people were employed by Coca Cola at the end of 2022, up from 79,000 in 2021. Date: Feb 21, 2023. Coca-Cola's employees went from 100,300 (51,000 in the U.S.) in 2016 down to 61,800 (12,400 in the U.S.) in 2017 due to refranchisement operations. Date: Feb 23, 2018.
Slow and steady growth. Coca-Cola organic revenue, or sales from existing products, increased 11% year over year in the second quarter of 2023. Performance has heated up since it restructured in
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coca cola brand value 2023
